“Our passion is simply the work we’ve trusted ourselves to do.” ❤️🔥 ~Seth Godin
curious about sponsorship? Join me for SponsorFest®️ (#381)
I’m thrilled to share some exciting news with you. I’ll be speaking at SponsorFest®️, happening from August 12th to 14th, and I’d love for you to join me!
You might be wondering:
What’s SponsorFest all about?
Sponsorship can be a game-changer for businesses of all sizes, even our side hustles, but there can be a lot of confusion around it. Questions like…
What’s the difference between sponsorship and advertising?
What types of sponsorships are there? (I didn’t realize there were several!)
How do I find the right sponsors? How much should I charge?
What are the minimum requirements I need?
This is where SponsorFest®️ comes in - my friend, Lizzy Goddard, has hand-picked 18 people who are making sponsorship work for them. You’ll learn:
How to identify sponsorship opportunities
Tips for negotiating the best deals
How to measure the success of your sponsorships
How to even become a sponsor yourself!
I’m especially excited to share my journey of doing newsletter sponsorships. Imagine starting with just 500 subscribers and turning that into a thriving income stream! Spoiler alert: It’s doable, and I’ll show you what I did.
If you’re curious, I’m looking forward to these sessions:
Strategic Sponsorships: Transforming a $5k Sponsorship Into $80k+ Profit in Four Steps
Supercharge Your Growth: Mastering the Art of Reverse Sponsorships
Designing Irresistible Sponsorship Offers for Bundle Sponsors: What They Really Want
BTS of getting sponsors for the first time (including big name sponsors)
» If you want to add another income stream to your business, grab your free ticket!
On to the picks!
P.S. Yesterday, I locked in a 5-issue newsletter sponsorship for $240…My session drops on Monday, and you’ll have 24 hours to watch. Don’t miss it! I’ll also share some tips for handling empty slots when I don’t have any sponsors.
Note: This email may contain affiliate links. If you click through my link and make a purchase, I may receive “thank you money” at no additional cost. I only recommend products that I use and love.
#sponsor
#loves 😍
👩🏽💻. Hosting: Green Geeks. I have been thinking about my expenses over the past several months, and recently, I switched from Calendly to TidyCal in order to save some money. This week, I also decided to switch web hosts. Siteground was fine, but the unfortunate thing about hosting companies is that they have a nice offer to get you in, but the price goes up significantly when you renew. So I knew I wanted to save money, and my friend Christine recommended Green Geeks. Sure, they still have a great “join us for $2.95/month” offer, but once that dust settles, it’s easier for me to handle a $150/year bill than a $215 one. The fact that they also migrated my site (for free) within less than 2 hours and provided great support throughout made me realize I made the right decision!
📝. Site: 750 Words. A “future-ified, fun-ified” digital way to do the morning pages exercise from The Artist’s Way. I am starting to get back into this habit again, using coffee as my trigger. I see that it’s a helpful way to get all the gunk out of my head before I start my day.
#reads
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I’m a Lazy Person Who Rejects 99% of Self-Help Tips. Here’s the One Trick that Kept Me Productive
This article was posted in 2020, but I still find it helpful every time I read it. The one trick that kept Laura productive? She used a trigger and reward system to help her meet her goals. For example, buying her iced coffee every morning and setting it by her laptop was her signal that it was time to write.
What triggers and rewards can you set up to meet your goals?
#icymi
😍. Last issue’s top picks: Lazy Investors Course.
🎤. ASK: My goal is to book
321 (!!) paid speaking gig this year. If you know of one, I’d love an intro. I talk about side hustles, newsletters, and finding self-care in a busy life. Learn more about my speaking offerings here.🤩. Feeling overwhelmed or stuck? Need some clarity? I gotchu. Get a pep talk!
#classifieds 🗞
Need the perfect online business manager? The CEO’s Secret Weapon guide shows you how to find and hire an OBM to streamline your side hustle. Get your step-by-step roadmap now!
Terrified of investing? Too busy to manage finances? Want to make sure you're on the right track? Join Clo Bare Money Coach’s free webinar and learn investing the lazy way!
Organize + grow your biz! YAY Planner: create your 6-month plans, read inspirational quotes, set intentions + more! Grab yours!
#lifevibes
#supporters ☕️
Thank you, Kelly, Melinda, Tawanna, Gia, Lori, Ayana, Krista, Jessica, Annetta, Constance, Tunde, Jen, Michelle, Emile, Bex, Kim, Angela G., Lauren B., Chelsea, Amy, Ricky, Kirsten, Vin, Julie, Nicole, Hmza, Greg, Kristin, Kirstyn, Jess, Cheryl, Krysta, Adrena, Vidya, Kristyn, Danielle, Keryn, Terry, Vanessa, Meredith, Lauren, Meg, Maria J., Chivon, Kim, Luciano, Colie, Chasity, Laurie, Latienda, Collette, Anne, Kristen, Liz, Katherine, Monale, Betsy, Melissa, Lindsay, Jennifer, Kayla, Madison, Rae, Stephanie, Christine R., Christine M., Frances, Hannah, Chris, Brandy, Mea, Kristian, Maria K., Avery, Adam, Barbara, Shenee, Desiree, Lisa, Kandice, L’Oreal, and LaVerne for being #jesspicks supporters!! ❤️
Found this content helpful?
Jessica! I didn't know where else to share this. I've been a subscriber for several years - before you were on Substack. I made the leap to open my own consulting business a year ago. I listened to you session at SponsorFest about newsletter sponsorships and got to work. I have a small list of about 340 subscribers in a very specific niche. I sold my first $15 classified ad last week and today, I sold $90 worth of sponsorships to other consultants in my niche TODAY. I would have never tried this without your session inspiring me. THANK YOU!